GENWORLD

Commercial UI/UX Design case study

Coming Soon

Problem Statement

In 2018 Bitlife emerged as the single most popular text-based mobile life simulator by millions of players since its release in September 2018. Since being bought out in 2020, nearly all new content has been paywalled and past promises of content ownership were left unmet. While many players have become fed up with the over-monetisation, even forming opposing communities, no alternatives currently exist that have both the equivalent visual and gameplay quality of Bitlife.

Coming into this project I must approach with the perspective of "How can I make a Bitlife alternative that features ethical monetisation, while improving upon what Bitlife has already done in both visual design and game design."

My Involvement

Team Members

My Role

UI/UX Designer, Game Designer, C# Coder, Marketer, etc

Time

16 Months (October 2024 - February 2026)

Tools

Figma, Unity, Visual Studio Code

Project Type

Solo Developed Commercial Project

Unmatched Depth

Every job is interactive and detailed, offering both passive and interactive methods of earning income. All in-game items are visually hand designed with unique mechanics to diversify gameplay, while random events are seamlessly interwoven into the open world.

Limitless Customisation

Apply colours and upgrades to your personal vehicles, renovate your house to access new unique activities, and carefully curate your garage, income streams, business strategies, and overall lifestyle. You are in charge of your life in Genworld.

Minimal Monetisation

All players can access all features, locations, jobs and more for free without any ads. Any players who choose to purchase Genworld + will gain access to a small percentage of exclusive in-game items with no additional purchases needed to access future content.

Coming 21/2/2026

iOS & Android